Suppose that four groups, each consisting of 100 randomly selected individuals, were exposed to four different commercials about Tide detergent
After seeing the commercial, each individual provided ratings on preference for Tide, preference for Proctor and Gamble (the company making Tide), and preference for the commercial itself. Because these three preference variables are correlated, ________ should be conducted to determine which commercial is the most effective (produced the highest preferences across the three variables).
A) MANOVA
B) one-way ANOVA
C) n-way ANOVA
D) regression
A
You might also like to view...
Existing customers are more expensive to serve than new customers
Indicate whether the statement is true or false
Give a specific example of a turn-around document
The accounting for investments in common stock depends on (1) the expected holding period, and (2) the purpose of the investment, as determined by both the percentage held and management intent
Indicate whether the statement is true or false
Why is the term “follower” used infrequently in writings about adaptive leadership?
A. it is a derogatory term B. follower implies a submissive role C. it lessens the role of the leader D. adaptive leadership theory is not concerned with followers