Before Josephine expands her business into international markets, she has to understand the impact of ________ on consumer behavior because each country has traditions, customs, and values that may impact the market's response to her marketing program.

A. culture
B. social class
C. social identity
D. life cycle
E. perception


Answer: A

Business

You might also like to view...

Interviewing is less expensive than observation. 

Answer the following statement true (T) or false (F)

Business

Some occupations are declining and may become extinct in the future.

Answer the following statement true (T) or false (F)

Business

Mark owns a bar. The bar has a back room where Mark has some slot machines. Mark lets some of his patrons play the machines, and Mark keeps any profits

This type of gambling is illegal where Mark lives. Mark wanted to purchase insurance in case his slot machines were confiscated by the police. Such an insurance contract would not be enforceable. Which requirement needed to form a valid insurance contract is missing? A) consideration B) offer and acceptance C) legal purpose D) competent parties

Business

SOAP is a protocol for requesting Web services and for sending responses to Web service requests.

Answer the following statement true (T) or false (F)

Business