Sales agents and brokers are called facilitators in a marketing channel
Indicate whether the statement is true or false
FALSE
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A ________ is the basic unit of analysis for making merchandise management decisions.
A. merchandise group B. department C. stock-keeping unit D. merchandise category E. classification
Answer the following statements true (T) or false (F)
1) The two major types of receivables are interest receivable and taxes receivable. 2) The three major types of receivables are accounts receivable, notes receivable, and other receivables. 3) Accounts receivable are also called trade receivables. 4) The collection period of accounts receivable is usually long, and therefore, it is classified as a long-term asset on the balance sheet. 5) Accounts receivable are usually collected within a short period of time and are therefore reported as a current liability on the balance sheet.
Cost containment practices by a firm would not be effective for cost increases caused by
a. Reduction in the quality of an input purchased. b. Normal Seasonality. c. Inflation d. A reduction in the number of suppliers.
Kendra teaches high school science. She is also a wine expert, a PTA president, and an accomplished sculptor. Her other interests include scrapbooking, gourmet cooking, and NASCAR. Marketers would categorize Kendra as _____.
A. fitting into a caregiver segment B. a member of the typical education-based target segment C. not belonging to any target market D. having a component lifestyle E. having a conforming lifestyle