Chasm refers to the large gap between the late majority and the laggards
Indicate whether the statement is true or false
FALSE
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Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches
What will be an ideal response?
A company purchased $1,800 of merchandise on July 5 with terms 2/10, n/30. On July 7, it returned $200 worth of merchandise. On July 28, it paid the full amount due. Assuming the company uses a perpetual inventory system, and records purchases using the gross method, the correct journal entry to record the merchandise return on July 7 is:
A. Debit Accounts Payable $200; credit Merchandise Inventory $200. B. Debit Merchandise Inventory $200; credit Sales Returns $200. C. Debit Merchandise Inventory $200; credit Accounts Payable $200. D. Debit Merchandise Inventory $1,600; credit Cash $1,600. E. Debit Accounts Payable $1,800; credit Purchase Returns $200; credit Merchandise Inventory $1,600.
Dan Leman is employed by True North Aviation Inc as a pilot. He appears on the television news as an advocate for legalizing marijuana
His employer learns of this and the next day, without any notice, requires Dan to provide a urine sample to test for drug use or be fired. Dan wants to lay a complaint with the Canadian Human Rights Commission. Which of the following is true? A) Dan cannot succeed under the Canadian Human Rights Act because drug use is not a prohibited ground of discrimination. B) The employer can demand a urine sample in these circumstances, but as the demand was made without notice it was invalid. C) The employer can require a urine sample in these circumstances and need not give notice. D) Even if the employer had not heard of the TV appearance, it could have demanded a urine sample for drug testing. E) Both C and D
A gift is essentially a voluntary transfer of property ownership for which no consideration is given.?
Indicate whether the statement is true or false