Ethnocentrism refers to
A. the denial of opportunities and equal rights to individuals and groups because of prejudice.
B. the process by which a person forsakes his or her own cultural tradition to become part of a different culture.
C. a negative attitude toward an entire category of people, such as a racial or ethnic minority.
D. the tendency to assume that one's own culture and way of life are superior to all others.
Answer: D
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