To create a competitive advantage through superior efficiency, an organization must
A. use technology to make its product unique and different than other products in the market.
B. conduct surveys to determine whether a product will be successful in the market.
C. reduce the number of inputs it requires to produce a given amount of outputs.
D. create products that will attract customers and charge a premium price for those products.
E. make products that are much more reliable than other available products in the market.
Answer: C
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