What are some strengths and weakness of qualitative research compared to other research methodologies?
What will be an ideal response?
Ans: Quantitative research presents results in some numerical form, and typically employs various types of statistical analyses to explain the strength of the relationship between two or more variables. Qualitative research, in contrast, relies heavily on descriptive language in order to convey its central findings. Qualitative research, as the name suggests, is more interested in describing in detail the complex qualities that make up social phenomena, and how these qualities relate to one another and have meaning within a broader, more holistic cultural context. Generally, the qualitative researcher is interested in trying to interpret and understand behavior within its context, rather than trying to explain it. Qualitative research operates under the premise that human behavior is subjectively meaningful for the people engaged in that behavior, and it attempts to provide a fuller understanding of that behavior.
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