What category of objective tracks, for example, the number of reporters who were contacted with campaign information?

a. outtake
b. output
c. outcome
d. outreach


b. output

Communication & Mass Media

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Gary and Marie are Caucasians who are involved in a long-distance relationship. Gary lives in Canada, and Marie lives in the United States. Which of the following best describes their communication?

a. International b. Interethnic c. Interracial d. Cross-cultural

Communication & Mass Media

Local sales account for approximately _____ of total radio revenues

a. 24% b. 33% c. 45% d. 63% e. 77%

Communication & Mass Media

______ quotes are taken from the source’s mouth, word for word, and placed into your writing.

A. Direct quotes B. Indirect quotes C. Partial quotes D. Psychographics

Communication & Mass Media

When speaking to persuade, you should try to anticipate places where the audience might object and then answer the objections in your speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media