Which of the following statements is true about yield management systems (YMS)?
a. They are used to eliminate the problem of simultaneous production and consumption from services.
b. They are restricted to use only in service industries.
c. They are complex pricing systems used to establish price equilibrium.
d. They are used to make profitable use of the unused capacity of perishable goods.
ANSWER: d
Yield management system (YMS) is a technique for adjusting prices that uses complex mathematical software to profitably fill unused capacity by discounting early purchases, limiting early sales at these discounted prices, and overbooking capacity. YMS is spreading beyond service industries as its popularity increases.
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