The ______________ of marketing suggests that firms should adopt marketing strategies as though the entire world was one single marketplace. These firms would then market ___________ products using the same marketing mix everywhere in the world.
A. internationalization; customized
B. globalization; customized
C. flexibility; standardized
D. globalization; standardized
E. international vision; custom
Answer: D
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The bank informs a customer that a service charge has been assessed on their account by including a credit memorandum in the monthly bank statement
a. True b. False Indicate whether the statement is true or false
If there are 20 manufacturers and 500 retailers, and each manufacturer has 15 interactions per year with each retailer at a cost of $200 per transaction, calculate the total number of transactions
A) 100,000 transactions per year B) 150,000 transactions per year C) 200,000 transactions per year D) 250,000 transactions per year E) 300,000 transactions per year
Passion and compassion are ______.
A. both part of Luthans and Avolio’s authentic leadership model B. outcomes of authentic leadership C. essentially the same thing D. characteristics of authentic leadership that can be developed
Convertible preferred stock permits the preferred stockholders to convert their shares into common stock
Indicate whether the statement is true or false