In order to be as persuasive as possible, the authors of your textbook recommend six guidelines. List

these guidelines.

What will be an ideal response?


(a) Establish your credibility.
(b) Focus your goals.
(c) Connect with your listeners.
(d) Organize your arguments.
(e) Support your ideas.
(f) Enhance your emotional appeals.

Communication & Mass Media

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Students from Japan judge emotions by looking at eyes while students from the U.S. focus on the mouth. This is an example of __________ differences

Fill in the blank with correct word

Communication & Mass Media

An account or report about something that has happened is a/an

a. a fact. b. a story. c. an influence. d. an analogy. e. a judgment

Communication & Mass Media

Raising two fingers in the "V for victory" sign instead of saying it aloud demonstrates the nonverbal function of __________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Jane always sets goals in achievement situations and Sarah rarely sets goals. According to research, Jane is likely to perform:

a. better (page 197) b. worse c. equally d. varies

Communication & Mass Media