As your textbook explains, the means by which a message is communicated is termed the

A. channel.
B. stimulus.
C. carrier.
D. catalyst.
E. vehicle.


Answer: A

Communication & Mass Media

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Regarding visual aids, the personalization principle holds that audiences learn better when

A. pictures on slides are placed next to the information they represent. B. speakers use a conversational delivery. C. information on slides is limited to what can be said in less than 6 seconds. D. nothing is placed on a page arbitrarily.

Communication & Mass Media

As the text explains, a presentation that seems perfectly sensible and acceptable to a ______ businessperson who is accustomed to straightforward, problem-oriented logic may seem shockingly rude to a ______ businessperson who expects more circuitous

, less overtly purposeful rhetoric. a. U.S.; Russian b. Russian; U.S. c. U.S.; Chinese d. Chinese; U.S.

Communication & Mass Media

Which is good advice for overcoming speech anxiety?

A. Focus on your nonverbal behaviors; each gesture should be considered and deliberate. B. Think about the effect you want to have on your audience. C. If you feel apprehensive, say so; the audience will know if you are faking it. D. Skip past the introduction and get on to the "meat" of the speech as quickly as you can.

Communication & Mass Media

Which of the following is not a function that most teams consider essential for a good leader?

A) Representing the team to the organization B) Telling members what to do for each meeting C) Getting support for the team D) All of these choices E) None of these choices

Communication & Mass Media