________ refers to sophisticated, interactive web advertising, usually employing sound and video.
A. Programmatic buying
B. Ambient advertising
C. Rich media
D. Search marketing
Answer: C
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What important feature of newsworthy information do organizationsabide by when they contact the media to announce something as soon as it occurs?
a. Timeliness b. Prominence c. Proximity d. Significance
Ethos is the credibility of a communicator
Indicate whether the statement is true or false
How do the newer models of ROSTIR and PESO contrast with older models of R.A.C.E and R.O.P.E.?
a. Newer models have fewer steps. b. Older models are no longer in use. c. Older models are used mostly by large organizations. d. Newer models have more emphasis on connection with audiences.
_____ refers to seeing a speech situation as an opportunity to talk with a number of people about a topic that is important to the speaker and to them.
a. Visualization b. A communication orientation c. A performance orientation d. Systematic desensitization