Ads on TV, radio, and pop-up commercials on the Internet; sermons; political speeches and sales presentations all have the general purpose to

a. inform.
b. persuade.
c. entertain.
d. inspire.


b

Communication & Mass Media

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A speech style common to an ethnic group or geographical area is a ________

Fill in the blanks with correct word

Communication & Mass Media

Salary caps:

a. are intended to create parity among the teams in a league b. all have loopholes c. are routinely ignored by owners d. all of the above

Communication & Mass Media

Ruriko wants to persuade her audience of the need to preserve our national parks

She organizes her research into three categories: (1) the authoritative purpose of the national park system (2) the conditions currently existing in our national parks (3) the alternatives available to preserve the parks for future generations What organizational pattern would you recommend to Ruriko? a. topical division b. problem–solution division c. spatial division d. pro–con division

Communication & Mass Media

To convince your audience members that the sources you cite are trustworthy, you should

A. provide them with a written bibliography. B. describe the qualifications of the sources' authors. C. give full, formal citations every time you mention the sources. D. briefly describe your research methods.

Communication & Mass Media