Sit Happens is a local dog training company. At the start of each class, they give clients a free clicker, which is a training device, with the Sit Happens logo on it. This free clicker is an example of a(n)
A. marketing medium.
B. loyalty prize.
C. premium.
D. advertising specialty.
E. wearable.
Answer: D
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What financial statement is considered the cornerstone of financial reporting?
A) the income statement B) the statement of cash flows C) the statement of shareholders' equity D) the balance sheet
When an entity reports on a sale of a component of the business
A) any income or loss from operations of the component should be reported in the income from continuing operations section, but any gain or loss on the sale of the component should be presented below the income from continuing operations section. B) current operating income or loss of the component and any gain or loss on sale of the component should be presented in a separate section of the income statement. C) any gain or loss on the sale should always be presented as a component of other comprehensive income. D) all information related to the sold component should be reported solely in the footnotes accompanying the financial statements.
In performance management, ______ is the willingness to achieve organizational objectives.
A. behavior B. results C. traits D. motivation
Business marketers have a broad customer base and a large number of buyers compared to consumer marketers
Indicate whether the statement is true or false