With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables.
A. demographic
B. psychographic
C. geographic
D. family life cycle
E. product-use
Answer: A
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Answer the following statement true (T) or false (F)
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A) Autonomy/independence B) Entrepreneurial creativity C) Service/dedication to a cause D) Lifestyle
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A. Technology built using environmentally friendly materials and designed to save energy. B. A subset of sustainable MIS referring to the environmentally responsible use, manufacture, and disposal of technology products and computer equipment. C. Reuse or refurbishing of ewaste and creation of a new product. D. A company's acknowledged responsibility to society.
During the ________ phase of the phase-gated process questions such as "Were project scope objectives met?" and "Were project cost and schedule met?" are addressed.
Fill in the blank(s) with the appropriate word(s).