Which of the following strategies should you use if you know that the audience you will address disagrees with you?

a) Gain and maintain their attention and interest.
b) Present new information.
c) Give audience members a reason to care.
d) Acknowledge both sides of the argument.
e) Find common ground.


ANS: e

Communication & Mass Media

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A presentation delivered from a prepared outline or a set of notes is known as __________ speaking

a. impromptu b. extemporaneous c. manuscript d. memorized e. PowerPoint

Communication & Mass Media

Broadcast TV has left the peak stage because of:

a. books and magazines have entered the adaptation stage b. the radio industry has repositioned itself c. cable channels have eroded broadcast TV’s hold on the audience d. all of the above

Communication & Mass Media

________ are statements that attempt to illuminate the facts

Fill in the blanks with correct word

Communication & Mass Media

As a special occasion speaker, which of the following is

NOT a guideline to help you determine the purpose of the occasion? a. Ask someone directly related to the occasion about the purpose of the occasion. b. Use the focus or theme of the event to help determine your topic. c. Make sure your speech stands out from others in terms of mood and theme. d. Know what the organizers expect.

Communication & Mass Media