Caveat emptor refers to
A. the Latin term meaning that 'all is fair in love and war,' an attitude that was held by most marketers prior to the 1990s.
B. the legal concept of 'let the buyer beware,' which was pervasive in the American business culture prior to the 1960s.
C. the marketing concept of 'be first or be last,' implying that the first company to the marketplace wins.
D. the Latin phrase meaning 'empty promises,' which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.
E. the legal concept of 'such is life,' which created many illegal as well as legal but unethical business practices during the 1980s.
Answer: B
You might also like to view...
E-procurement is the use of information technology to automate significant portions of the procurement process
Indicate whether the statement is true or false
You can obtain a 95% confidence interval using XL Data Analyst
Indicate whether the statement is true or false
The indirect approach is an appropriate strategy for ______.
A. good news B. neutral news C. bad news D. both good news and neutral news
Marigold Inc.'s common stock currently sells for $40 per share, but the firm will net only $34 per share from the sale of new common stock. The firm recently paid a dividend of $2 per share on its common stock, and investors expect the dividend to grow indefinitely at a constant rate of 10 percent per year. Which of the following is the cost of newly issued common stock? (Round off the answer to two decimal places.)?
A. ?12.24 percent B. ?13.56 percent C. ?14.12 percent D. ?16.47 percent E. ?17.53 percent