Marketers with successful brands sometimes hesitate to expand their brands because
A. it is often difficult to get additional marketing communications coverage for the brand.
B. manufacturing divisions usually control brand expansion and are often in conflict with the marketing division.
C. Federal Trade Commission regulations limit the number of products that can be marketed under an individual brand name.
D. it is costly to maintain many product lines, and it might weaken the brand's meaning.
E. the current economy can support only a limited number of product options.
Answer: D
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A. agent's criminal behavior occurs outside the scope of employment. B. principal has liability insurance and the agent commits a tort. C. agent is not acting at the direction of the principal. D. principal is negligent in the hiring and/or the supervision of the agent.
The success of an organization lies with its ______.
A. people B. products C. customer service D. manufacturer
Which of the following are methods of technologically based communication?
A) Micro blogging B) Wikis C) RSS D) All of the above
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