When two products from the same company are promoted together, using one consumer promotion, it is a(n):
A) intracompany tie-in
B) intercompany tie-in
C) overlay
D) premium
A
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One benefit of strategic planning is it helps to build common understanding about the organizational mission. This benefit is sacrificed if ______.
A. it is poorly written B. only one person writes the actual document C. too many stakeholders have access to the document D. it remains a document available only to a select few in management
Comparisons can be virtually any length
a. true b. false
As a manager, Mary must inform her production employees that they will need to work extra hours to meet a customer's order. Mary's message will be most effective if she uses warm words and a conversational tone
Indicate whether the statement is true or false
Which of the following is NOT part of the failure spectrum?
a. deviance b. inattention c. lack of ability d. certainty