A market challenger that matches the competitor's product, advertising, price, and distribution efforts is most likely ________
A) creating multiple niches
B) pursuing an indirect attack
C) launching a full frontal attack
D) exiting from the current market
E) implementing a blue ocean strategy
C
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Which of the following is NOT a rationale for tariffs?
a. They improve the terms of trade for small and large nations. b. They protect jobs and reduce unemployment. c. They promote growth and development of young industries. d. They promote a level playing field in terms of trade.
Which of the following pricing objectives is appropriate when customers have not been persuaded that significant differences exist among the competitors and that they view the product as a commodity?
A) investment pricing B) pricing for stability C) competitive pricing D) prestige pricing
How would you classify a leader who has certain rights and privileges that allow him or her to reward or discipline employees?
A. formal B. official C. informal D. authorized
How does Michael Shermer characterize the current state of humanity in terms of ethics?
a. the most moral period in our collective history b. in a slight state of decline over the last 50 years c. under serious threat from technology during the 21st century d. in a steep decline due to fraying communal values