What factors would a firm such as The Falcon's Lair need to consider when choosing between an electronic press kit or a paper press kit?

What will be an ideal response?


The Falcon's Lair must understand the format that best suits their connectors and the story. If the firm does all of its work virtually, then an electronic press kit may be the way to go. On the other hand, if the firm participates in several trade shows and other promotional events where connectors are present, then the firm would be wise to have a press kit that can be handed out rather than relying on the connectors to download it from the Internet when they get back to the office.

Business

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The U.S. Constitution forbids:

a. the federal government from regulating foreign trade b. states from regulating foreign trade c. states from accepting goods from other states d. states from accepting goods from other countries e. the federal government from engaging in trade treaties with other countries

Business

A regression analysis involving one independent variable and one dependent variable is referred to as a _____

a. factor analysis b. time series analysis c. simple regression d. data mining

Business

Rivalry within an industry will be high if firms compete mainly on price

Indicate whether the statement is true or false

Business

All of the following are requirements of the Sarbanes-Oxley Act (SOX) except:

A. evaluation and reporting on the effectiveness of internal control over financial reporting by external auditors only for large public companies. B. establishment of an audit committee of independent directors to ensure the company's accounting, internal control, and audit functions are effective. C. adoption of a code of ethics covering all employees. D. evaluation and reporting on the effectiveness of internal control over financial reporting by management for all public companies.

Business