Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?
A) It assumes competitors know better than the company's own planners.
B) It results in high communication expenditures irrespective of what the company can afford.
C) It is overly focused on the relationship among communication cost, selling price, and profit per unit.
D) It treats sales as what determines communication, rather than as the result of effective communication.
E) It is too focused on long-range planning.
D
You might also like to view...
To ensure that a contractor ships parts and supplies of high quality to the primary firm, the primary firm may ______.
A. position quality assessment personnel at the suppliers’ work sites to monitor the quality of supplies that will be distributed to the primary firm B. contract for supplies only with friends and associates of the primary firm’s management C. send the same purchase orders to multiple suppliers D. check each unit and each item received from the supplier
Imports to a country can be a good indicator of the potential demand for a new product.
Answer the following statement true (T) or false (F)
Which of the following is true of a contract with an adjudged insane person?
A) The adjudged insane person is bound by the terms of the contract. B) The contract is void. C) Only the competent party can enforce the contract. D) The competent party is legally obligated to uphold the contract.
A 6-month call option on Meyers Inc.'s stock has a strike price of $45.00 and sells in the market for $8.75. Meyers' current stock price is $48.00. What is the option premium? Do not round your intermediate calculations.
A. $5.06 B. $4.95 C. $5.75 D. $5.46 E. $5.69