Tolbert, Zucker and later Kuhn describe a process of institutionalization which involves which of the following:

a. innovation
b. habitualization
c. sedimentation
d, objectification
e. all of the above


Answer: E

Communication & Mass Media

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Defining how the brain is divided into two hemispheres, the right and the left, is an example of:

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All speakers try to evoke a sense of common bonds among listeners and between the audience and themselves. This is known as __________.

A. identification B. formality C. decorum D. resonance

Communication & Mass Media

The Third Man is considered Carol Reed's finest achievement in part because of which of the following traits?

a. rhythm and pacing b. use of black and white c. dialogue d. mood, ambiance, setting

Communication & Mass Media

VNR is the video version of a print news release

Indicate whether the statement is true or false

Communication & Mass Media