The Premier of Ontario, as of this writing, is a man named Ernie Eves. To capitalize on his notoriety, a hardware company in London, Ontario begins marketing "Eunie's Eavestroughs – Premier Quality". Mr. Eves is not amused
What can he do about this?
A) Nothing. Such is the price of fame.
B) Nothing. The public would not be likely to think that he has endorsed the product.
C) He may obtain an injunction to prevent the company from using his name.
D) Nothing. This is an issue of trade mark law, and Mr. Eves has not registered his name as a trade mark.
E) Nothing. There is nothing offensive about being associated with a hardware product.
C
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