Age, ethnicity, religious preference, income, and education level are all examples of ______, or the personal characteristics or attributes of an audience.
a. inherited character traits
b. personality
c. demographics
d. cultural background
c. demographics
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William Burns owns an extremely profitable sea-side resort. In order to increase his resort's brand value, Burns is considering cause-marketing. Give a few examples of how he may achieve this goal
What will be an ideal response?
A nonprofit decides to buy a print ad in either Time Magazine or a local magazine. The best decision is based on
a. the ad size and placement in the magazine b. The lead-time available for placing the ad c. whether to offer a fee weekend visit to the campus d. the cost per thousand persons reached e. whether or not the board chairman reads Time or the local magazine
A limited partnership cannot be dissolved by court decree
Indicate whether the statement is true or false
Estate planning has substantial potential monetary and psychological value for an elderly retired person, but not for a young bachelor or young married couple
Indicate whether the statement is true or false