A false impression, unlike lying, is not an ethical violation
Indicate whether the statement is true or false
FALSE
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________ refers to funds vendors give retailers to cover lost gross margin dollars.
A. Chargeback B. Slotting allowance C. Buyback D. Tariff E. Markdown money
_____ is a response to buyer objections in which the salesperson answers the objection during the sales presentation before the buyer has a chance to ask it.
A. Forestalling B. Priming C. The translation technique D. The reinforcement technique E. The compensation technique
A proposal is normally developed later in the decision making process after some actions have been taken.
Answer the following statement true (T) or false (F)
One of the following is not a question that should be answered when evaluating the performance of corporate venturing efforts. Which is it?
A. Does the value proposition offered by the venture insulate it from competitive attack? B. Is the venture considered to be a market success? C. Is the venture attracting external venture funding? D. Does the venture add to the worth of the firm internally?