Candy & Caramel Company wants to sell its products in normal-sized packages la¬beled "Super Size.". Darn Yarn, Inc, wants to advertise its sweaters as hav¬ing "That Wool Feel," but does not want to specify on labels that the sweat¬ers are 100 percent polyester. What stops these firms from market¬ing theproducts as they would like?
There are a number of federal and state laws that deal spe-cifically with in¬formation given on la¬bels and pack¬ages, including the Fair Packaging and La¬beling Act of 1966. The information on such labels must be truthful.
A number of federal and state laws deal specifically with the information given on labels and packages. In general, labels must be accurate, and they must use words that are easily understood by the ordinary consumer. In some instances, labels must specify the raw materials used in the product, such as the percentage of cotton, nylon, or other fiber used in a garment. In other instances, the products must carry a warning, such as those required on cigarette packages and advertising.
There are also state and federal laws that prohibit unfair and decep¬tive advertising, including labels. These laws include the Federal Trade Commission Act of 1914.
You might also like to view...
Customers lined up for hours to be among the first to purchase the new iPad. The excitement for the product would be considered ______ in the system.
A. an input B. feedback C. an output D. affirmation E. a transformation process
Describe a scenario that shows why a company may want to avoid "destroying" a close competitor
What will be an ideal response?
What is the most important resource for empowerment?
A. information B. money C. time D. space
The interest rate is composed of the ________ and the ________
A) risk-free rate; risk discount B) risk-free rate; risk premium C) risk-free rate; default risk premium D) None of the above.