Demographics differs from psychographics in that demographics ________
A) involves analyzing customers' self-concept and behavior
B) involves segmenting the market into geographic units
C) involves grouping customers according to characteristics such as age, gender, and income
D) involves grouping customers according to their relationship with products
E) involves grouping customers according to their response to product characteristics
Answer: C
Explanation: When you segment a market using demographics you subdivide your customers according to characteristics such as age, gender, income, race, occupation, and ethnic group. Psychographics refers to the classification of customers on the basis of their psychological makeup, interests, and lifestyles.
You might also like to view...
Miles sells greenhouse equipment. When meeting with Ralf Dover, Miles said, "I talked to the owner of Tarpon Gardens today and she said you have the best selection of roses of any grower in this area. I think my products can help you maintain healthy bushes with less work." What type of close did Miles use?
A. Double-yes B. Minor-points C. Assumptive D. Referral close E. Compliment
Research has shown that, compared to self-promoting men, self-promoting women are viewed as ______.
A. more effective B. less socially attractive C. role models by lower-level men D. more attractive to hiring managers
In 2002, ImClone’s Samuel Waksal was arrested for insider trading. He was charged with:
a. embezzling unissued corporate stock. b. selling shares in the company after learning that the FDA was not going to review his firm’s cancer drug. c. “cooking” the books to reflect a price for the common stock higher than actually was. d. sexual harassment of three female employees. e. watering the stock such that it appeared to be worth less than it actually was.
According to the "continuum of environmental sensitivity," which of the following types of products would be most insensitive to environmental changes?
A. basic commodity-type consumer products B. consumer products closely linked to social variables C. consumer products that are tied to cultural variables D. industrial products E. international products