Choose the research term that describes the following concept: achieved when the measurement measured what was intended.

A. Reliability
B. Validity


Answer: B

Communication & Mass Media

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To study intercultural communication in the context of globalization and social justice means

a. to pay attention to how our lives are interconnected across cultural and physical boundaries. b. to situate social justice as one of the primary characteristics of intercultural communication. c. to disconnect from other parts of the world and focus only on local culture. d. to explore what it means to be a global citizen.

Communication & Mass Media

The approach to conflict management that exhibits a high concern for self and a low

concern for others is __________. Fill in the blanks with correct word

Communication & Mass Media

Which type of broadcast story typically has the shortest length?

A. reader B. voice-over C. VO/SOT D. package

Communication & Mass Media

In the ________ to creating theory, communication behavior is believed to be governed by forces that are predictable and generalizable.

A. covering law approach B. rules approach C. systems approach D. inductive approach

Communication & Mass Media