The decision to standardize or localize global advertising is no longer relevant, thanks to the advent of social media

Indicate whether the statement is true or false


false

Communication & Mass Media

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After traveling to Tibet last summer, Jason believed that Tibet should no longer be

subject to Chinese rule. He carefully constructed a speech for class on the topic using careful, credible research and his own experiences, and he practiced several times to improve his delivery. In spite of his preparation, discussion with classmates after his presentation revealed that they recalled little he had said and had no real position on Tibet. What else might Jason have done to persuade his audience of the need for a free Tibet? A) Cited some teachings from the Dalai Lama, noting the legitimacy of a free Tibet B) Emphasized, more strongly, how his trip to Tibet enabled his understanding C) Shown how Tibetans' desire for freedoms mirrors his audience's desires D) Displayed map images of where he traveled in Tibet, to bolster his credibility

Communication & Mass Media

A __________ group is a small group that is assembled and subjected to a kind of in-depth interview, often for market research.

A. gossip B. nominal C. brainstorming D. focus

Communication & Mass Media

The reason to define key terms in a proposition is to clarify what we mean and how we want the audience to understand the proposition

Indicate whether the statement is true or false.

Communication & Mass Media

If you were giving a speech to a general audience about mythology in the Bible, the ________ of your listeners would probably be the most important factor to consider in demographic audience analysis.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media