Gross rating points (GRPs) are found by doing which of the following?

a) Contacting the Federal Communication Commission
b) Multiplying a station’s reach by its average frequency
c) Searching databases of one of the many reputable GRP firms
d) GRPs are promotional hyperbole, with no standard way of finding them


b

Communication & Mass Media

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Accessing news and images from distant and remote places and communicating anytime through social media sites with friends around the world exemplify

a. friendship networks. b. media networks. c. time-space compression. d. framing.

Communication & Mass Media

What does George Gerbner view as an end result of violence in the media?

A) Demands for more aggressive police protection, even police-violence, to ensure public safety. B) Depictions of violence will drive people to self-reliance as they seek to protect themselves. C) Depictions of violence will exaggerate people's fears of a police state. D) The freedom to express anything, including violence, strengthens the principles of violence.

Communication & Mass Media

The portion of the brain that controls emotions is the __________

Fill in the blank with correct word

Communication & Mass Media

Idealized influence

What will be an ideal response?

Communication & Mass Media