McGuire's six-step model of persuasion is also known as ______.

A. Elaboration Likelihood Model (ELM)
B. communication-persuasion matrix
C. Heuristic Systematic Model (HSM)
D. Learning Model


Answer: B

Psychology

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Every participant in an experiment has an equal chance of receiving one of the treatments. This is called

a. control assignment. b. random selection. c. a placebo effect. d. random assignment. e. control selection.

Psychology

Which of these statements is consistent with the idea of bottom-up processing?

(a) Temporal context influences what we see. (b) Expectancies influence what we see. (c) Hallucinations and illusions influence what we see. (d) Complex visual percepts are composed of elements like lines, angles, and colors.

Psychology

What happens in the case of joint child custody?

A. The child spends an equal amount of time with both parents. B. One parent is designated the residential parent. C. The child spends more time with one parent, and for practical reasons, that primary parent is the one who makes education and health care decisions. D. The child will live with only one parent and all legal decision-making authority for that child will rest with the other parent.

Psychology

Evidence for a genetic contribution to the development of schizophrenia is ______

a. nonexistent c. moderate b. weak d. compelling

Psychology