What is PRIZM? How does it provide a richer description of consumer segments?
What will be an ideal response?
PRIZM (Potential Rating Index by ZIP Markets), developed by Claritas, is an example of a commercial
segmentation tool that combines geographic data with demographic data to provide richer descriptions of
consumer segments. The tool considers multiple factors, such as education, income, urbanization, mobility, and
family life cycle, and then breaks down the data by ZIP code. Segments have their own demographic traits, lifestyle
preferences, and consumer behaviors—as well as catchy names.
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_____ has become the query language of choice for many developers of relational DBMSs.
Fill in the blank(s) with the appropriate word(s).
Another way to describe a supply chain, where companies partner with specific suppliers and distributors to ensure a smooth functioning of the system, is to call it a ________
A) teamwork group B) horizontal integration C) domestic power center D) value exploration E) value delivery network
Which of the following refers to a set of procedures in which the sample size and sample statistics are used to make estimates of population values or facts?
A) sample logic B) deductive statistics C) statistical deduction D) generalization E) deductive logic
The difference between budgeted and applied fixed factory overhead is referred to as a __________________________________________________
Fill in the blank(s) with correct word