Goodwill can be recorded as an asset when a(n):
A) business has above normal profitability compared to other businesses in its industry.
B) business can determine that it has created customer goodwill and name recognition.
C) offer is received to purchase the business at a price in excess of the value of the assets.
D) business is purchased and payment is made in excess of the value of the net assets.
D
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Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?
A) programs B) processes C) promotion D) people E) performance
Which of the following is a performance measure?
A) Quality of raw materials used in production B) Number of orders shipped in a day C) Level of customer satisfaction D) All of these choices
Using a hierarchy such as an outline can help you to organize ideas and information
Indicate whether the statement is true or false
Price and Quint are starting a small machine shop¾Riverside Boat Repair¾and are considering whether to organize the business as a limited liability partnership. This form
A. does not limit its owners' personal liability for business debts. B. limits its owners' personal liability for business obligations. C. obviates the need to obtain insurance for business liability risks. D. requires three partners to accept liability for potential risks.