Why is it important to be effective in understanding your audiences?

A. You can be more effective in your paid advertisements.
B. You can have a clear idea of who you are reaching.
C. You have an understanding of the different touch points an audience member has with the brand.
D. all of these


D. all of these

Communication & Mass Media

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When you're developing a message, it's best to use a "one-size fits all" approach

Indicate whether the statement is true or false

Communication & Mass Media

The opponents final strategic decision is to

(a) determine whether to accept the advocate's primary inference as topical. (b) decide how to employ presumption to refute the advocate's case. (c) determine whether to use strategies of denial and extenuation to dispute the advocate's case. (d) decide how to deal with any preemptive arguments the advocate has offered.

Communication & Mass Media

________ involves repeating your idea in the same words at strategic places throughout your speech; _______ involves repeating your idea but in different words

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Identify the three most common types of graphs, explain the use for each style, and provide an example for when each type would be most appropriate

What will be an ideal response?

Communication & Mass Media