Books that are published only as paperbacks and are designed to appeal to a broad readership are called
A. professional books.
B. el-hi.
C. mass market paperbacks.
D. trade books.
Answer: C
You might also like to view...
There are many challenges facing the contemporary public relations field, including:
a. The impact of the Consumer Movement b. Recent Corporate Scandals c. Growth of Multicultural Marketing and Global Public Relations d. All of the above.
Why do most news organizations limit the use of “according to” in attributions?
A. It is too formal for most readers. B. It casts doubt on the statement. C. It obscures the source of the quote. D. It can only be used for printed documents.
Define and illustrate two of the following characteristics of competent communicators: self-awareness, adaptability, perspective-taking, cognitive complexity, ethics.
What will be an ideal response?
Discuss how to handle four of the seven difficult types of interviewees.
What will be an ideal response?