_____ retailing is the application of the same business strategy across all marketing channels.
a. Multichannel
b. Long tail
c. Omnichannel
d. Convenience
c. Omnichannel
Omnichannel retailing is the application of the same business strategy cross all marketing channels (e.g., mobile Internet devices, computers, brick-and-mortar stores, television, radio, direct mail, and catalog), with each channel using the same database of customer information, products, prices, promotions, and so on.
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