The management of Keiko has learned that the company risks losing a long-time customer, LZT, to a competitor. What basic measures can Keiko take to build loyalty with LZT?
What will be an ideal response?
To build loyalty, Keiko can interact more closely with LZT, develop a loyalty program for LZT and other customers, create institutional ties (for example, supplying special equipment or services), or establish a brand community that includes LZT.
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Which of the following sequences best describes how a manager can foster innovation in an organization?
A. Recognize problems, gain allies, overcome resistance, execute well B. Recognize problems, overcome resistance, gain allies, stabilize system C. Overcome resistance, empower employees, execute well, provide incentives D. Recognize problems, empower employees, devise solutions, execute well E. Devise solutions, reorganize, change culture, stabilize system
Depreciation expense increases operating expenses, but requires no cash outlay
Indicate whether the statement is true or false
Intangible assets make up 40 percent of the total assets of a particular firm. This firm is most likely to be:
a. a pharmaceutical firm that invests in internal research and development to create new drugs. b. a consumer products company that invests in advertising to create brand recognition. c. an information processing company that develops computer software to use in its business. d. a restaurant business that has grown by acquiring other restaurant chains. e. All of these answer choices are correct.
Omega Inc. holds a 12-year bond that has a 12 percent coupon rate and a marginal tax rate of 40 percent. It is currently selling for $1,000, which is the bond's face value. If interest is paid semiannually, the bond's yield to maturity is:
A. equal to 12 percent. B. greater than 12 percent. C. less than 12 percent. D. equal to 7.2 percent. E. greater than 16.8 percent.