HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n) _____.

A. convenience product
B. unsought product
C. shopping product
D. specialty product


Answer: B

Business

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Effective negotiators respond to dislikes in the other party's statement or proposal and ignore the things they like.

Answer the following statement true (T) or false (F)

Business

In order to estimate the average electric usage per month, a sample of 256 houses was selected and their electric usage was determined.  Assume a population standard deviation of 500 kilowatt-hours. a.Determine the standard error of the mean.b.With a .95 probability, determine the margin of error.c.If the sample mean is 2500 kWh, what is the 95% confidence interval estimate of the population mean?

What will be an ideal response?

Business

If throughout an accounting period the fees for legal services paid in advance by clients are recorded in an account called Unearned Legal Fees, the end-of-period adjusting entry to record the portion of those fees that has been earned is:

A. Debit Cash and credit Legal Fees Earned. B. Debit Unearned Legal Fees and credit Legal Fees Earned. C. Debit Cash and credit Unearned Legal Fees. D. Debit Unearned Legal Fees and credit Accounts Receivable. E. Debit Legal Fees Earned and credit Unearned Legal Fees.

Business

Which of the following would NOT be considered part of an EXTERNAL analysis for a business?

A) Estimated Growth of GDP B) Federal Reserve monetary policy C) Expected growth of the firm's industry segment D) An analysis of the firm's operations management

Business