Trading up refers to ________.
A. changing the distribution channel members to higher-service-quality retailers
B. adding product features but reducing the price
C. adding value to the product (or line) through additional features or higher-quality materials
D. reallocating marketing resources from a performing-poorly target market to one that demonstrates greater potential for future growth
E. offering consumers a discount when they purchase a more expensive version of the product
Answer: C
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An index fund is
A. a mutual fund that mimics a stock index. B. an investment company that pools the funds of many investors and buys government bonds. C. a mutual fund that buys mortgage-backed securities (MBSs). D. a company that rates companies in terms of their financial strength.
If the gross amount of an invoice is $2,500 and a trade discount of 20% is allowed, the amount of the trade discount would be
a. $500; b. $250; c. $50; d. $25; e. none of these.
A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information
This company is ________. A) taking advantage of government data B) motivating intermediaries to share intelligence C) networking internally and externally D) setting up customer advisory panels E) buying information from research firms
In the question, "What was the most important factor that convinced you it was time to make this purchase?" which word is one of the "words to avoid in question development"?
A) important B) convinced C) you D) most E) factor