Write a short note on the importance of focusing on a central selling feature in a persuasive message
Almost every product, service, or idea will in some respects be superior to its competition. If not, such factors as favorable price, fast delivery, or superior service can be used as the primary appeal. This central selling point must be emphasized, and one of the most effective ways to emphasize a point is by position in a persuasive message. An outstanding feature mentioned in the middle of a message might go unnoticed, but it will stand out if mentioned in the first sentence. Note how the following opening sentence introduces the central selling feature and leads naturally into the sentences that follow: Like running through a sprinkler on a warm summer day, our latest iced coffee creation combines hot and cold in a way that is totally invigorating. The heat comes from the warm cinnamon notes you taste on first sip, followed by a sweet orange finish. Our classic Orange Spice iced coffee is there to refresh you all the while. Jump in!
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The evaluation of company performance and financial condition focuses solely on past performance.
Answer the following statement true (T) or false (F)
Which of the following methods of gathering exploratory data was derived from anthropology?
A) focus groups B) one-on-one interviews C) case studies D) longitudinal studies E) ethnography
Explain what management guru Peter Drucker meant when he said, "Marketing is the distinguishing, unique function of the business."
What will be an ideal response?
Which of the following is a limitation of the revenue-oriented pricing approach?
a. High tax rates b. Difficulty in determining costs c. High economies of scale d. Difficulty in communicating to consumers