The basic retailing equation states that the cost of an item is not equal to the selling price plus the markup
Indicate whether the statement is true or false
True
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In the marketing mix, where does integrated marketing communications belong?
A) pricing decisions B) product design C) promotion D) distribution
Consider Figure 2.2. With specialization, Canada produces
a. 16 televisions. b. 12 televisions and 8 refrigerators. c. 8 televisions and 16 refrigerators. d. 24 refrigerators.
Which of the following is true?
A. Fees waived for graduate assistantships for which services are required are deducted directly from tuition revenue. B. Revenues for summer sessions are recorded in deferred revenues and recorded as revenue when the semester ends. C. Tuition and fees charged are included in income and the fees waived for graduate assistants are expensed. D. Scholarship allowances for which no services are required are expensed.
Your staff has worked hard to successfully complete a project for a large advertising client. Which of the following is the BEST way for you to express thanks to the staff?
a. Thank them at the staff meeting next month. b. Post a note on the company intranet. c. Ask your administrative assistant to post a note in the lunchroom. d. Send an email immediately to all staff.