Which element of the marketing mix is being discussed when the salesperson participates in a trade show?
A. Distribution
B. Product
C. Pricing
D. Direct sales
E. Promotion
Answer: E
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According to the recent import regulations in the United States, action figures that represent non-human creatures such as monsters or robots are categorized as toys and qualify for lower duties than human figures that are classified as dolls
Indicate whether the statement is true or false
Which of the following is most useful for developing information that might lead to incremental innovations?
a. customer visit programs b. empathic design c. focus groups d. lead user research e. guided intuition
An activity with a slack time of zero is a?
a. Flexible activity b. Noncritical path activity c. Minor activity d. Critical path activity
Routinized response behavior is what a consumer does when
A. purchasing an unfamiliar product. B. buying frequently purchased, low-cost items that need little search effort. C. an information search is extensive and may involve consulting with friends and family. D. buying products that require a moderate amount of time for information gathering and deliberation. E. he or she enters the problem recognition stage of the consumer buying decision process.