A marketing manager should make sure the firm's brand names do not become so familiar that they become common descriptive terms for certain kinds of products.
Answer the following statement true (T) or false (F)
True
Each firm should try to see that its brand doesn't become a common descriptive term for its kind of product. This was the case with the names cellophane, aspirin, shredded wheat, and kerosene.
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Long-term investments are held for all of the listed reasons below except
a. to earn the interest or dividend income b. for their long-term gain potential c. to have influence over another business entity d. to meet current cash needs
Which of the following is the most accurate statement about the AIDA strategy?
A) The AIDA strategy consists of four separate steps that must be carried out separately. B) The steps in the AIDA strategy must always be carried out in order. C) Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options. D) Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.
The percentage of new products that fail is estimated to be over ______.
a. 55% b. 65% c. 75% d. 85%
A disadvantage of the corporate form of business organization is
a. limited life. b. unlimited liability for debts. c. double taxation. d. difficulty of transferring ownership interest.