Why did the Industrial Revolution lead to a growth in marketing research?
A) Manufacturers were producing goods for distant markets and consumers.
B) Colleges were teaching courses in marketing research.
C) Craftsmen and artisans of the day knew their customers.
D) Alfred Politz introduced statistical theory for sampling.
E) Growth was limited to the spread of government agencies and so most marketing research was performed for the government.
A
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Various government agencies have launched campaigns to encourage energy conservation and concern for the environment as well as discourage smoking, illegal drug use, and obesity. This illustrates ________ marketing
A) ambush B) social C) for-profit D) consumer-generated E) multi-level
A selective distribution strategy is most suitable for which consumer product category?
A) convenience products B) unsought goods C) shopping products D) luxury products E) materials and supplies
Validity coefficients range from
A. 0.00 to 1.00. B. 1.00 to 10.00. C. -5.00 to +5.00. D. -1.00 to +1.00.
The investment opportunity schedule (IOS) plotted on a graph shows:?
A. ?the optimal components for capital financing for a firm. B. ?the amount of investment at different rates of return for a firm. C. ?the net present values of different projects of a firm. D. ?the average cost of capital of a firm. E. ?the marginal increase in the weighted average capital due to change in capital components.