In _____, consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives
a. postpurchase evaluation
b. routine response behavior
c. limited decision making
d. low-involvement product purchases
ANSWER: c
Limited decision making is associated with lower levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives.
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Which of the following best describes the purpose of personnel policies and procedures?
a. Ensure the organization hires the right people. b. Ensure the organization complies with federal and state laws in its hiring and retention decisions. c. Ensure the organization has employees that are properly trained and supervised. d. Ensure the organization performs all of the above.
We measure attitudes along a ______ continuum.
a. favorable/unfavorable b. probable/improbable c. moral/immoral d. happy/unhappy
Suppose you have a adjustable rate mortgage with a present interest rate of 13%. The current rate is set according to an interest rate index that had a rate of 15% when the current rate on your home loan was determined
Assuming that adjustments are unlimited in either direction, what is the interest rate on your home mortgage in the next adjustment period if the interest rate index is at 14%? A) 12% B) 13% C) 14% D) 15%
To differentiate their products, companies sometimes emphasize the product support services that they offer. This is especially true when
A. the company's prices are higher than the competition's. B. the company introduces a new product. C. consumers are willing to pay for product support services. D. consumers perceive all products in a market to have essentially the same quality, design, and features. E. the quality of the company's products is inferior to the quality of competing products.