Accounting for long-term investments in equity securities with controlling influence uses the:
A. Consolidation method.
B. Trading method.
C. Investor method.
D. Investment method.
E. Controlling method.
Answer: A
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The ______ approach is based on the notion that change will occur when people change their attitudes, values, skills, and relationships.
a. normative-reeducative b. power-coercive c. empirical-rational d. environmental-adaptive
A research firm has conducted marketing research on the market for metal roofing for homes. The research firm has determined there are thousands of homeowners who want the durability provided by metal roofs. These homeowners are generally married and between 25 and 54 years of age. They tend to live in suburban neighborhoods and most subscribe to lifestyle magazines. If you were interpreting these results, you might suggest that the research firm:
A. conduct additional research because it has no idea about the measurability of its segments B. examine the research report again to see if it can determine segment accessibility C. conduct a follow-up analysis to determine if the segments it might choose would respond differently from other segments to its marketing strategy D. not segment the concrete siding market because the only market for siding is contractors who build the homes E. segment the concrete siding market based on the information provided and concentrate its efforts on suburban homeowners between 25 and 54 who read lifestyle magazines
The tactic of hiding messages within another medium, such that the message is undetectable for those who do not know to look for it, is known as which of the following?
a. Dark marketing. b. Steganography. c. Immersive fiction. d. Gold farming. e. Plot placement.
Assume you are taking two courses this semester (A and B). Based on your opinion, you believe the probability that you will pass course A is .835; the probability that you will pass both courses is .276 . You further believe the probability that you will pass at least one of the courses is .981
a. What is the probability that you will pass course B? b. Would the passing of the two courses be independent events? Use probability information to justify your answer. c. Are the events of passing the courses mutually exclusive? Explain. d. What method of assigning probabilities did you use?