Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is
A. the importance and intensity of interest in a product in a particular situation.
B. the buyer's perception, motives, and abilities.
C. the amount of external search that an individual puts into the decision-making process.
D. the particular circumstance or environment in which consumers find themselves.
E. a combination of an individual's demographic factors.
Answer: A
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