Discuss the results section of the marketing research report
What will be an ideal response?
The results section is normally the longest part of the report and may comprise several chapters. Often, the results are presented not only at the aggregate level but also at the subgroup (market segment, geographical area, etc.) level. The results should be organized in a coherent and logical way. The presentation of the results should be geared directly to the components of the marketing research problem and the information needs that were identified. The details should be presented in tables and graphs, with the main findings discussed in the text.
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"Stays focused on a task and completes it" describes the interviewer characteristic of discipline
Indicate whether the statement is true or false
An adjusted trial balance must be prepared before the adjusting entries can be recorded
Indicate whether the statement is true or false
Margin of safety is the excess of actual sales over break even sales
Indicate whether the statement is true or false
Wollan Corporation has two operating divisions--an East Division and a West Division. The company's Logistics Department services both divisions. The variable costs of the Logistics Department are budgeted at $39 per shipment. The Logistics Department's fixed costs are budgeted at $402,400 for the year. The fixed costs of the Logistics Department are determined based on peak-period demand. Percentage of Peak-period Capacity RequiredBudgeted ShipmentsEast Division 15?% 1710? West Division 85?% 5440? At the end of the year, actual Logistics Department variable costs totaled $300,105 and fixed costs totaled $428,000. The East Division had a total of 2560 shipments and the West Division had a total of 4850 shipments for the year.How much actual Logistics Department cost should
not be allocated to the operating divisions at the end of the year? A. $25,600 B. $36,715 C. $0 D. $11,115